As media spends digitalize, spend increasingly becomes traded programmatically using consumer data due to its higher efficiency and efficacy. In the coming decade we can expect ALL media to be planned and bought this way. However, consumers have been left out of this equation, and as rightful owners of their data they are entitled to their fair share of the value created.
The best way to engage consumers sustainably and build their trust and consent is offering them this value in the form they care most about: Environmental and Social causes. Who would not agree to try doing something good with the data we are already giving away "for free"? Enter, Tribaldata - Data for Good - a new breed of consumer data provider, seeking impact by closely knitting and engaging local consumers and media to create a sustainable supply of consented, high-quality data segments to the programmatic trader communities in Europe.
Our mission is to enable our community of users plant 3 million trees, offset yearly carbon emissions for 25 thousand people and cover yearly cancer medicine costs for 13 thousand children a year in each market we activate and mature in.
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