What are you doing to overcome your villain?
A core part of our strategy is to get involved in our local markets through member organizations, conferences, university seminars, and industry-specific working groups to educate and advocate about the benefits of natural ventilation. As an alternative to mechanical, energy-intensive indoor climate strategies, natural ventilation provides an ROI for people, the planet, and the wallet.
Another tactic is to promote the possibility of building renovation with sustainable indoor climate strategies. We have many great cases where buildings have been successfully renovated or repurposed with intelligent window automation and indoor climate control. Sustainable building technology works for both new and old structures.