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Maja Hedin

What is your superpower?

We empower youth to become agents of change! Youth are the future leaders and caretakers, and thus we must ensure that they get the skills and capacity to deal with local and global challenges such as climate change, human rights, the decline of democracy, citizenship, as well as economic and social inequality.


What SDG is your organization integrating into its core competency?

As we work with sustainability in the field of social, economic and environmental matters we more or less deal with all the SDGs – on various levels at different times. It depends on our global and local partners and what challenges they face in terms of making positive change. However, to emphasize a few that we particularly work with: #1, #4, #10, #11, #16 and #17.

Every hero has a villain – what challenges do you or your targeted group face?

Our villain is social and economic inequality, and lack of human rights. Weak leadership and impotent democracy, especially in the Global South, consequently marginalize youth into extreme poverty and inhuman living circumstances with very little chance to break the vicious cycle. Hence inefficient and discriminating political structures are our main target, which we fight through education and capacity building.

What are you doing to overcome your villain?

We educate youth about global challenges and give them the skills to express themselves, take part in the political debate, and become catalyst of change. The world is interconnected – whether through environmental, economic or social matters. Thus, we need to spread awareness about the effect we have on one another, and not least the responsibility we have as global citizens to ensure everyone’s well-being. We must involve the youth today and not tomorrow!

Who is your hero and why?

I have several! Luckily there are many heroes out there that have made a big difference for the many and not just a few – and some still are! Nonetheless, thinking back, Nelson Mandela, Frida Carlo and Jacob Holt surely inspired me to take my first steps into the field of global inequalities and violations of human rights. They took a stand, and they proved that their voice could make a difference.


Fact Box

  • Company name: Ung Aktion
  • Company type Non-profit/ School program (ØKO)
  • SDG Focus: Especially #1, #4, #10, #11, #16 and #17.
  • Technology used: Participatory education, capacity-building, peer-to-peer methods, as well as action research and teaching are core elements within the program.
  • Impact: Since 2010 we have exchanged, collaborated, developed and campaigned for projects created with local youth in countries including Kenya, Nepal, Tanzania, Vietnam, Jordan, Egypt, Ghana, Palestine and soon Bangladesh. Amongst others, Street Libraries in Northern Ghana, Safe House in Egypt, and a Media Club in Palestine.
  • Number of employees: 4
  • Country: Denmark
  • Website:
Visit our SDG Tech Awards Denmark 2019 page, where we celebrated other SDG Super Heroes and sustainable solutions in technology!