OrganiCup is one of the most popular and fastest growing brands in an entirely new category within feminine hygiene.
Half the population on earth have periods for the majority of their lives. Yet no period innovations have happened in over 50 years.
Now consider the amount of waste created each month by disposable period products. Consider the chemicals they contain, and that we put inside our bodies. Consider the young girls who stay away from school because they are ashamed of their periods.
We’re on a journey to change the way periods affect our lives, our bodies and our environment.
Since our launch in 2012, we've changed the way people think about "that time of the month". Today, more than 1.000.000 OrganiCups has been sold - and with thousands of 5-star reviews across our social platforms, and the fact that 9 out of 10 who try the OrganiCup for 90 days will continue to use it - we're convinced that this is the future of menstruation. Switching to OrganiCup is one small step for women all over the world to make a huge contribution to the environment.
In two years you can use 528 tampons or 1 cup. Unlike disposable period products, the OrganiCup is reusable for years. This means 99% less waste created than disposables.
An individual uses 11.000 disposable period products in a lifetime.
Tampons pads and panty liners along with their packaging and individual wrapping generate more than 200.000 tonnes of waste per year and typically all contain plastic. This waste mostly ends up in landfills sewages on our beaches and in our oceans.While the actual products contribute largely to the environmental issue their life-cycle is just as damaging – from the raw material extraction which typically involves the production of cotton and the use of pesticides and insecticides to the fact that most pads contain polyethylene plastic (the adhesive that’s used to make the pad stick to your underwear) and most tampons also contain chemicals such as dioxin chlorine and rayon. While the products sit in landfills these chemicals get soaked up by the earth and are released as pollution into the groundwater and air.
Unlike disposable period products, the OrganiCup is reusable for years and it has a minimal impact on the environment compared to tampons and pads.
The material of the OrganiCup is 100% medical-grade silicone. Silicone is derived from quartz, a type of sand, which is the second most abundant mineral in the Earth’s crust and not hazardous to the environment. Additionally, the OrganiCup is not colored, avoiding any additives.
Our impact results this far: 1500 tonnes of tampon/pad waste saved by people switching to OrganiCup.
What sector is the business involved in:
List of regions the product is present outside the base country
- Asia & Pacific
Stage of the solution
Finance/funding, Partnerships with NGOs , Partnerships with Public Entities