In collaboration with Siemens Gemesa, Sustainary introduces the NewStart initiative.
THE COVID-19 PANDEMIC AFFECTS ALL SEGMENTS OF THE POPULATION, YET IT IS THE ELDERLY AND PEOPLE WITH DISABILITIES WHO ARE AT HIGHER RISK OF GETTING SERIOUSLY ILL. THEREFORE, IT IS OUR RESPONSIBILITY TO ENSURE PROPER INTERVENTIONS FOR VULNERABLE GROUPS AFTER THE REOPENING OF SOCIETY.
Through a process-driven innovation – New Start focuses on involving a diverse group of stakeholders. With the help of users, information campaigns and citizen involvement, we are creating new solutions and awareness towards the protection of vulnerable groups in the Aarhus region.
Our primary target audience is the elderly and their challenges in nursing homes and their own homes, as well as their interaction in the open sphere such as public transportation, banking, shopping, exercise, family visits, interaction with healthcare and more.
In the time of COVID 19 – NewStart is forging a 360-degree mapping based on the needs of elderly/vulnerable groups. The themes within each area can be:
Together with Siemens Gamesa, Sustainary created New Start to find solutions to tackle the urgent needs in our cities, particularly focused on those groups that need innovative and sustainable intervention the most during times of crises.
We know that communities across Denmark and the World all face similar challenges. Our goal is to learn from different existing innovation processes and solutions, and share our knowledge. In this way we can together tackle this and future crisis.