Today's consumers want to be live a low impact lifestyle without compromising their personal style. Fashion is still the second biggest pollutive industry causing global warming. We need a brand new ecosystem that disrupts the status quo, rather than to keep placing bandaids to temporarily stop the bleeding. But where do consumers go when greenwashing PR machines make it harder to see the forest for the trees?
Enter aest-ethics: the world's first digital solution that facilitates both responsible consumption and production (SDG12) through aesthetics that meet ethics. Through this solution, the users will walk their talk in circular fashion. This one-stop-shop enables fashionistas to reduce their current ecological footprint while not having to worry about having to give up their passion for fashion. At æst-ethics you will only find products that are 100% circular, i.e. the final product is 100% compostable.
Responsible Consumption and Production lies at the foundation of the company's blueprint and business model. Every engagement with the consumer will be a step closer to achieving the targets of SDG 12. Better information, better education, smaller fashion footprints, and ethical production. Further, the fashion industry touches every corner of society. It's a complex but cross-industrial system, which brings the opportunity to contribute to reaching various SDGs.
What sector is the business involved in
List of regions the product is present outside the base country
Stage of the solution
Software Development, Business Development, Finance/funding, Impact measurement, Being a solution provider in International development, Partnerships with NGOs , Partnerships with Public Entities, Partnerships with Corporates, Product Development