Name of the sustainable initiative
CPH`ATTITUDE Upcycled & Unique
I have founded CPH`ATTITUDE a purpose-driven Street Style brand based solely on upcycling of vintage materials. First product is bracelets customized uniquely with upcycled vintage beads. I find and select the vintage jewelry from marketplaces, the Røde Kors shops etc. The bracelets is a cool accessorie and at the same time a statement that the user cares about sustainability.
The ambition is to widen the product portfolio into other kinds of accessories and clothing, also produced by upcycled materials.
The fashion industry has long been known as a substantial contributor to overproduction, and a massive environmental impact due to heavy use of water and chemistry in the production process.
Re/Upcycling is one of the ways in which we can reduce environmental footprint substantially.
And at the same time Upcycling is a counterpart to over-consuming, because it extend the life of well-produced materials.
Founder Anders Juel Rasmussen
What sector is the business involved in
Sustainable Fashion by upcycling
List of regions the company could be targeting
Number of employees
Capital, Partnerships, Awareness depending on partner etc.